For those interested in the branding and reputation of destinations, New Zealand is an intriguing case.
To know more about Kaefer, Florian doctoral thesis :
http://placebrandobserver.com/new-zealand-story-destination-brand/
For those interested in the branding and reputation of destinations, New Zealand is an intriguing case.
To know more about Kaefer, Florian doctoral thesis :
http://placebrandobserver.com/new-zealand-story-destination-brand/